Africa has clear and compelling drivers that are propelling its mobile market forward.
The combination of its physical vastness, lack of fixed line infrastructure and a fast developing economy means that mobile is much more than just a nice-to-have, it’s a critical part of everyday life. This need will become ever more acute: in our markets of Tanzania, DRC, Congo Brazzaville and Ghana alone, the population is projected to grow by some 27 million people in the next five years. That’s a greater increase than Western Europe, the USA, South America or Russia.
Equally, it’s the quality of these markets – not just the numbers – that interests us:
Additional mobile subscribers (2018-2023)
Additional points of service (2018-2023)
Driven by youth:
In our four operating countries, 71% of the population is under the age of 30. These are the users who adopt new technology, inspire operators to innovate, and drive data usage.
Markets’ populations are increasingly relocating, with over 20 million people projected to move to cities by 2022, driving demand for more connectivity and data.
The digital economy:
From Twitter and WhatsApp to online banking and Uber, digital mobile increasingly drives and serves how people lead their lives and make economic choices
Mobile-dominated internet access:
For most end-users, access to the online world depends on having a mobile. The ‘highest’ penetration of fixed line telecoms in our markets is in Ghana, at 3.2%.